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Showing posts from May, 2008

Video Productions verses print

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By www.mosaicproduction.com. The Wharton School of Business showed that dynamic video content boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a dynamic visual content to printed information. Recent case studies indicate that 97% of produced visual media are watched at some point. Some studies suggest that as many as 94% of visual media direct-marketing recipients will pass their copy along to another viewer. Fifty years of television have taught us one thing .. our audience would rather watch than read. Studies have shown that people will remember: •10% of what they read •20% of what they hear •50% of what they read and hear Video sells like nothing else on the web - because video creates a direct connection between your business and customer base. Visitors arrive at your web site prepared to offer their undivided attention. Focus tha...